Your property's photos: sizes and rules on Google, Booking.com, Tripadvisor and Airbnb (2026)

Updated: 9 November 2026

Photos are the first thing a traveller sees on Google, on Booking.com or in an assistant's answer that links to your listing. Each platform publishes its own minimums and bans, and a rejected photo simply does not appear. This guide gathers what their official help pages say (sources at the end).

Size, format and number on each platform

Google (Business Profile): JPG or PNG, 10 KB to 5 MB; 720 x 720 pixels recommended, 250 x 250 minimum. For lodging it asks for at least 3 exterior photos, 3 interior, 3 of the most booked rooms and 1 of each common area. They only show with a verified profile and may take 24-48 hours.
Google Hotel Center (if a connectivity partner sends your photos): 2048 x 1366 pixels recommended, 1024 x 683 minimum, up to 10 MB, JPG, WEBP or PNG, landscape. For vacation rentals, at least 8 photos.
Booking.com: at least 10 photos, 4 of each room or unit and 1 of the bathroom; at least 2048 x 1080 pixels, preferably 4000 x 3000, landscape only.
Tripadvisor: unlimited photos (up to 50 per upload) from the Management Center. The primary photo must be landscape and at least 1200 x 628 pixels.
Airbnb: at least 5 photos to get started. Its help asks for at least 1024 x 683 pixels and its resource centre recommends 1200 x 800 and about 10 MB maximum.

What they reject

Booking.com and Google Hotel Center spell it out; Google and Airbnb also apply their general content rules:

Watermarks, added illustrations or graphics, and collages (Booking.com and Google Hotel Center).
Strong filters, excessive HDR, black and white, blurry, tilted or fisheye photos (Booking.com); significant alterations or excessive use of filters or AI (Google).
Adding or removing elements that aren't real (Google Hotel Center). Airbnb applies its policy to AI-edited content too.
Recognisable people: Booking.com asks that none be visible; Google Hotel Center only allows people in communal spaces.
Logos, links or names of other businesses used to advertise them, and private information (Airbnb).

Main photo and guests' photos

Google: you can set a cover photo, but Google warns it doesn't guarantee it shows first; if it is low quality a customer photo may be shown instead.
Tripadvisor: picks the primary image automatically, but the owner can change it in the Management Center.
Airbnb: "Set as cover photo"; it takes up to 30 minutes and only the first 5 photos can be reordered.
Google lets customers upload photos and you can't stop it: if one breaks its policies, use "Report a problem". Review can take several business days and removal isn't guaranteed.

A simple method that works everywhere

Shoot landscape, in natural light, without people and from about 1-1.5 metres high (Booking.com recommends 3 to 5 feet).
Keep a large original (4000 x 3000 covers Booking.com and Google Hotel Center) and export a JPG copy under 5 MB for your Google profile.
No watermarks, text, collages or edits that change reality.
Cover the exterior, each room type, bathroom and common areas, and use the same set on every platform and on your website, so travellers see the same thing everywhere.

How iQuota helps

iQuota doesn't upload photos to other platforms for anyone. What it does is give each property an official page with direct booking and a connector so compatible AI assistants can show its real availability and prices, with no commission and payment at the property. No one can guarantee that an AI will recommend you.

Want a booking page AI can read and a connector with your real prices, commission-free? The first 30 hotels join free until 30 June 2027.

See the Founding Hotels programme

Frequently asked questions

Can I put my logo or a watermark on my photos?

Not on Booking.com: it rejects photos with watermarks or illustrations, and Google Hotel Center doesn't allow added graphics. The safest choice is clean photos everywhere.

How many photos do I need at minimum?

Booking.com asks for 10 (4 per room and 1 of the bathroom), Google Hotel Center 8 for vacation rentals and Airbnb 5 to start. About 20 well-chosen photos cover them all.

Can I delete a bad photo a customer posted on Google?

Not directly: you can report it if it breaks Google's policies (for example, if it isn't of the place or shows personal information) and Google decides.

Sources

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