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How to get an independent hotel to appear on Perplexity

Updated 8 November 2026

Perplexity is an AI search engine: it answers each question with a text and a list of the pages it consulted. Since March 2025 it also shows hotels with prices and lets travellers book some of them without leaving the conversation. This guide explains what Perplexity does with a hotel's website and what you can do, for free. Nobody can guarantee that Perplexity will recommend you.

Perplexity's two crawlers

Perplexity's official documentation says which crawlers it uses and what for:

Step 1: let PerplexityBot in

To appear in results, Perplexity recommends allowing PerplexityBot in your site's robots.txt and not blocking its IP addresses, which it publishes in an official list. Ask whoever runs your website to check, especially if you use Cloudflare or another firewall: some block AI crawlers by default. Perplexity advises allowing it by matching both the crawler name and its IP.

Step 2: look after your Tripadvisor listing

When Perplexity launched hotel booking in March 2025, it did so with two partners: Selfbook for booking and payment, and Tripadvisor for reviews and review summaries. So what Perplexity says about your hotel may come from Tripadvisor. Claim your listing for free on Tripadvisor for owners, check photos, description, amenities and website, and reply to reviews.

Step 3: make your website the best source about your hotel

Perplexity cites pages that answer the question well. Put it on your website as text, not only in photos: where you are and how far from what matters, your room types, what the price includes, check-in times, parking, pets, accessibility, season and how to book direct. Real FAQs and your tourist registration number help. Keep the same details (name, address, phone) everywhere.

Step 4: keep the link to your website visible

According to Triptease, Perplexity keeps direct links to hotel websites alongside its booking options. If your website is clear and the direct-booking button is easy to find, a traveller coming from Perplexity can book with you without intermediaries.

What is still unclear

Perplexity has not published how it chooses which hotels to show or how it ranks them. In Skift's tests in March 2025, booking covered about 140,000 hotels and still struggled with complex queries. Be wary of anyone promising you a fixed place on Perplexity.

How iQuota helps

The official page iQuota publishes for each property is open to PerplexityBot, carries structured data and is in the sitemap. The iQuota connector can also be added to assistants that support custom MCP connectors, as explained at iquota.io/ai, to check prices and availability and book direct, with no commission. We cannot guarantee that Perplexity or any AI will recommend you.

Want an official page open to AI crawlers, with direct booking? The first 30 hotels join free until 30 June 2027.

See the Founding Hotels programme

Frequently asked questions

Does it cost anything to appear on Perplexity?

No. Letting PerplexityBot in, claiming your Tripadvisor listing and improving your website are free.

Does Perplexity use my website to train its AI?

According to its documentation, PerplexityBot and Perplexity-User are not used to collect content for training AI models.

If I block AI crawlers, will I still appear?

If you block PerplexityBot, Perplexity says it cannot surface and link your site in its results. Check robots.txt and your firewall.

Sources

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