How to get an independent hotel to appear in Claude (Anthropic's assistant)

Updated 8 November 2026

Claude is Anthropic's AI assistant. Web search is available on all its plans, including the free one, and Anthropic says every web-search answer includes citations so users can check the sources. When someone asks about a hotel in your area, what Claude can read about you online matters. Anthropic has also said Claude will stay free of ads and sponsored links. Everything in this guide is free, and nobody can guarantee that Claude will recommend you.

When Claude searches the web

According to Anthropic's documentation, Claude searches when the answer depends on information that is current or may have changed. Exactly what travellers ask about:

Current prices and rates.
Details about specific businesses that may have changed.
Recent news and announcements.
When the user explicitly asks it to look something up.

Step 1: let Anthropic's crawlers in

Anthropic's help centre explains what each of its bots does and what happens if you block it in robots.txt. All three respect robots.txt and do not bypass CAPTCHAs:

Claude-SearchBot: analyses content to improve search answers. Block it and your site is not indexed for search, which may reduce your visibility.
Claude-User: fetches a page when a Claude user asks a question that needs it. Block it and Claude cannot read your site to answer.
ClaudeBot: collects public content that may be used to train the models. Blocking it only removes your future content from training.
If you want to appear in answers, do not block Claude-SearchBot or Claude-User. If you don't want your site used for training, you can block ClaudeBot alone.

Step 2: don't block them some other way by accident

Anthropic advises against blocking its bots by IP address, because they then cannot read your robots.txt; it publishes its IP list at claude.com/crawling/bots.json so you can check a visit is genuine. If your website or booking engine uses an anti-bot service, check with whoever runs it what it lets through. Also, when a user asks Claude to carry out a task on a website, Anthropic's browser identifies itself with the Claude-Agent token: allowing or blocking it decides whether users can do those tasks on your site.

Step 3: a website that answers what travellers ask

Claude cannot cite what it cannot read. Write on your website, in text and not only in photos or a PDF: where you are and how far from the main sights, your room types, what the price includes, times, parking, pets, accessibility and how to book direct. Real FAQs and your tourist registration number help.

Step 4: the same details everywhere

Claude combines several sources in one answer. If your website, your Google profile, booking platforms and guides say different things, the answer may come out muddled or out of date. Check that name, address, phone, opening dates and services match, and update your website when you change prices or seasons.

What about llms.txt?

llms.txt is a proposal for giving AI systems a plain-text summary of your website. You can publish one if you like, but Anthropic has not confirmed that Claude uses it on third-party sites, so treat it as an extra with no guarantee. What Anthropic does say counts is robots.txt.

The other door: Claude connectors

Connectors link Claude to outside services so it can look up information and take actions. Anthropic runs a connectors directory, the same one for claude.ai, the desktop app, mobile, Claude Code and Cowork. Submitted connectors go through an automatic review, some also get a human review, and each carries a Verified or Community label. Claude can suggest directory connectors when they are relevant, but the user decides whether to use them.

How iQuota helps

The official page iQuota publishes for each property is in text, carries structured data and lets AI crawlers in. iQuota's connector also lets Claude and other assistants check prices and availability and book direct, commission-free. We have applied for it to be listed in Claude's connectors directory and it is under review. We cannot guarantee that Claude or any AI will recommend you.

Want an official page Claude can read, with direct booking from the chat? The first 30 hotels join free until 30 June 2027.

See the Founding Hotels programme

Frequently asked questions

Does it cost anything to appear in Claude?

No. There is no way to pay to appear in its answers: Anthropic has said Claude will stay ad-free and its answers will not be influenced by advertisers.

If I block ClaudeBot, do I disappear from Claude?

Not necessarily. ClaudeBot is the training crawler. The ones that matter for appearing in answers are Claude-SearchBot and Claude-User, and they are controlled separately in robots.txt.

Which search engine does Claude use?

Anthropic has not published that for general web search. It only says image search is powered by Bing. So the safest bet is to look after your own website rather than rely on a single search engine.

Sources

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