Same name, address and phone everywhere: a guide for accommodation (2026)

Updated: 10 November 2026

«Hotel Las Palmeras», «Hostal Palmeras» and «Palmeras Rooms»; an old phone number on Bing and another on the website: when the basic details do not match, a traveller (or a program) may doubt whether it is the same property. This guide sums up what Google's guidelines, Google Search Central documentation (Organization page last updated 2026-09-08), schema.org, OpenStreetMap and the legal texts on owner information say, checked on 10 November 2026. None of these sources mentions AI assistants, so we promise no effect on them.

The short answer

The essentials:

Google says literally: «Represent your business as it's consistently represented and recognized in the real world».
Your name should be your real-world name, «as used consistently on your storefront, website, stationery, and as known to customers».
Pick one version of name, address and phone (with +34, +351, +39 or +30) and copy it exactly on every platform.
On the website, a contact or «About us» page with the owner details your country's law requires.
Organization/LocalBusiness markup with sameAs can help Google understand administrative details and disambiguate your organisation, according to its documentation. It guarantees nothing in search or in AI.

What the official sources say

What we checked:

Google (Business Profile guidelines): a precise, accurate address; «a phone number that connects to your individual business location», and «The phone number must be under the direct control of the business».
Google Search Central (Organization, updated 2026-09-08): recommends useful properties such as name, alternateName, address, telephone, url and logo, and defines sameAs as «The URL of a page on another website with additional information about your organization».
Google Search Central (Local business): name and address are required; telephone is recommended with country and area code; use the most specific LocalBusiness sub-type.
schema.org: LodgingBusiness is «A lodging business, such as a motel, hotel, or inn», with sub-types Hotel, BedAndBreakfast, Hostel, Motel, Resort, Campground and VacationRental. Google's Local business page does not mention LodgingBusiness.
OpenStreetMap: the name is «the most prominent signposted name or the most common name in the local language(s)», without description or type («Hotel with pool in…»).

How to check it step by step

One afternoon is enough:

1. Write your master record: exact name on the sign, full address with postcode, phone with international code, website and email.
2. Google Business Profile: compare name, address, phone and website with the master record and fix anything that differs.
3. Bing Places: on 3 October 2025 Bing announced improvements for importing listings from Google. That later changes sync automatically: not confirmed; check by hand.
4. Apple Maps: Apple is folding Business Connect into «Apple Business». Current steps: not confirmed; check the listing from your Apple account.
5. Booking.com, Tripadvisor and other OTAs: check the same details in each extranet or dashboard (we have not verified their steps).
6. OpenStreetMap: find your property and check name, address, phone and website; only change what is true on the ground.
7. Website: footer, contact page, legal notice and markup must repeat the same details. Note the date of the check and repeat it every few months.

The «About us / Contact» page and the law

Owner details required by e-commerce rules (not legal advice):

Spain, LSSI art. 10.1: permanent, easy, direct and free access to name or company name, address, email and another means of direct contact, Commercial Register or other public register entry, prior authorisation details if any, tax ID (NIF) and prices stating whether taxes are included.
Portugal, DL 7/2004 art. 10: name or company name, geographic and email address, public register entries and their numbers, and tax ID, permanently available online.
Italy, d.lgs. 70/2003 art. 7 (from a summary by the Mantua Chamber of Commerce; exact wording not confirmed): name or company name, domicile or registered office, quick contact details including email, REA or Business Register number and VAT number.
Greece, P.D. 131/2003 art. 4: company name, geographic address, quick contact details including email, trade register and number, supervisory authority if authorisation is required, and VAT number.
Practical tip: the property's trading name and the owner's legal name may differ. Show both clearly and use the trading name, always identical, on listings.

Organization/LodgingBusiness markup with sameAs

How to do it carefully:

Use the most specific type: Hotel, BedAndBreakfast, Hostel or VacationRental, for example (all are LodgingBusiness).
Include name, address (full PostalAddress), telephone with international code, url, logo and, if you like, geo with at least 5 decimal places.
In sameAs list the URLs of your official listings and profiles (Google, Booking.com, Tripadvisor, social networks, OpenStreetMap or Wikidata if it exists).
Markup details must match what is visible on the page. Check it with Google's Rich Results Test.

If you run a property: what travellers ask AI

Why it matters:

Travellers ask AI assistants «what is the hotel's phone number?» or «where exactly is it?». If each public source gives different details, the answer may be wrong.
Having the same details everywhere is what Google and OpenStreetMap ask for; no official source says how each AI uses them.
Nobody can guarantee that an AI assistant will show or recommend you.

How iQuota helps

iQuota makes independent properties available to AI assistants with direct booking, payment at the property and 0% commission, with the details, price and terms each property sets. We cannot guarantee that an AI assistant will recommend you.

Want AI to give your real details, with direct booking and no commission? The first 30 hotels join free until 30 June 2027.

See the Founding Hotels programme

Frequently asked questions

What is NAP?

Name, Address, Phone. The idea is that they are identical on your website and on every listing.

What exactly does Google say?

In its guidelines: «Represent your business as it's consistently represented and recognized in the real world», and your name should be the one used consistently on your storefront, website and stationery.

Will sameAs markup get me into AI answers?

No source says so. Google explains that Organization markup can help it understand your administrative details and disambiguate your organisation in its results.

Which owner details must a Spanish website show?

LSSI art. 10.1 requires, among others, name or company name, address, email, register entry if any, prior authorisation details if any, and tax ID.

Can I use «Sea View Hotel» as my name?

Not advisable: Google asks for your real-world name and OpenStreetMap says the name should not include a description or type.

Sources

More guides for hotels

More guides for hotels →

Español · Italiano · Português · Ελληνικά