FAQs on your hotel website in 2026: is FAQPage markup still worth it?

Updated: 10 November 2026

For years, many guides recommended adding FAQPage markup to a hotel website so that Google would show expandable questions under the search result. That no longer happens. This guide sums up what we could check on 10 November 2026 on the official Google Search Central and schema.org pages, and what is still worth doing: answering, on the page and in visible text, what travellers really ask.

The short answer

The essentials:

From 14 September 2023, Google's documentation said the FAQ rich result only appeared for well-known, authoritative government and health websites. A hotel did not qualify.
According to Google's changelog, the result stopped appearing in Search on 7 May 2026, and the FAQ documentation was removed on 15 June 2026.
The FAQPage type still exists on schema.org (version 30.1, September 2026), but it no longer produces any special result in Google.
Google says there is no special markup for appearing in its AI features. What helps is answers written on the page.

What changed, with dates

According to the Google Search Central documentation changelog:

August 2023: Google announced changes to HowTo and FAQ rich results on its blog (we could not open the post; exact date not confirmed).
14 September 2023: the FAQPage documentation is updated to say the result only appears for well-known, authoritative government and health websites; the same day, the HowTo documentation is removed.
8 May 2026: Google adds a deprecation notice: the FAQ rich result no longer appears in Search as of 7 May 2026.
15 June 2026: Google removes the documentation for that result because it no longer appears.

What about AI?

What Google says (checked on 8 November 2026):

On its "AI features and your website" page, Google says there are no additional requirements or special structured data for AI Overviews or AI Mode: the page has to be indexed and eligible to be shown with a snippet.
Google's structured data guidelines require markup to be a true representation of the visible page content. Marking up questions nobody can see is a bad idea.
We do not know, and cannot promise, that FAQs will make an AI mention or recommend you. They do help anyone reading your site, person or program, find the right answer.

What to write on the page

Answer what travellers ask, in visible text, with concrete details:

Parking: whether there is any, where, whether it is free or paid and how much, whether it must be booked and whether vans fit.
Pets: whether they are allowed, which animals and sizes, any surcharge and in which rooms.
Check-in and check-out times: from what time guests can check in, how late they can arrive, what to do if they arrive late (keys, code, phone) and when the room must be vacated.
Getting there: exact address, from the nearest airport or station, by public transport and by taxi, and whether satnav takes people to the wrong door.
Write each answer in full, with its year if it changes (prices, seasons), and review it when something changes. A section that expands with a click is fine, according to Google (2021), as long as the answer is on the page.

Should I remove the FAQPage markup I already have?

What we can say:

In what we could read, we found no request from Google to remove it; we have not confirmed this either. It no longer produces a rich result in Google.
If you keep it, make sure every marked-up question and answer is also visible on the page and says the same thing.
What matters is not the code but that the visible text is complete and up to date.

If you run a property

What travellers typically ask AI assistants:

Whether there is parking and what it costs.
Whether they can bring their dog.
How late they can arrive and how they get in if they arrive late.
How to get there from the airport or station without a car.
Keeping these answers clear and up to date on your website and listings avoids wrong answers.

How iQuota helps

iQuota makes independent properties available to AI assistants with direct booking, payment at the property and 0% commission, with the price and terms each property sets. We cannot guarantee that an AI assistant will recommend you.

Want AI to give your real details, with direct booking and no commission? The first 30 hotels join free until 30 June 2027.

See the Founding Hotels programme

Frequently asked questions

Does Google still show FAQs under the search result?

No. According to Google's changelog, the FAQ rich result stopped appearing in Search on 7 May 2026. Since September 2023 it had been limited to government and health websites.

Does FAQPage markup help me appear in AI answers?

Google says there is no special markup for its AI features. There is no way to guarantee that an AI will mention you.

Do I have to delete my FAQPage markup?

We found no request from Google to do so (not confirmed). If you keep it, it should match the visible text on the page.

Which questions should I put on my hotel website?

The ones guests ask you: parking, pets, check-in and check-out times and how to get there, with concrete, up-to-date details.

Is an expandable section OK?

Yes, according to a 2021 update to Google's documentation, as long as the answer is on the page and opens with a click.

Sources

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