The AI assistants of Booking.com, Expedia and Airbnb in 2026: what they are and what a hotel can do

Updated: 10 November 2026

Booking.com, Expedia and Airbnb have announced AI assistants for travellers. We read their official press releases (links at the end) and only give what they say; anything we could not confirm is marked «not confirmed». None of these companies explains how their assistants choose which property to show, and nobody can guarantee that an AI will recommend a particular hotel.

Summary

Booking.com: AI Trip Planner in its app (2023, for Genius members in the US), AI features that use the property listing, reviews and photos (2024) and a ChatGPT app for browsing accommodation (2025).
Expedia: Romie, an alpha assistant on EG Labs (2024), AI review summaries and a ChatGPT app with Expedia prices and availability (2025, outside the EU).
Airbnb: in its Q3 2026 results it says it is building its own AI agent and plans to start rolling it out to guests in the first half of 2027.
What is in writing: several features read the property listing, reviews and photos. How results are ranked: not confirmed.

Booking.com: AI Trip Planner and ChatGPT app

According to news.booking.com:

AI Trip Planner (August 2023 release): a conversational tool in the mobile app that suggests destinations and accommodation and builds itineraries. Available to Genius members in the United States, signed in and with the language set to English. Whether it is available in other countries today: not confirmed.
AI features (October 2024): Smart Filter applies filters from the traveller's description; Property Q&A answers questions using information from the property listing, traveller reviews and photos; Review Summaries summarise reviews.
October 2025: Booking.com says it is moving from a standalone AI Trip Planner to an embedded AI-powered companion and was one of the first apps in ChatGPT, where users can browse listed accommodation. Whether that app works in the EU: not confirmed.
Its messaging and traveller-support tools gather partner, property and reservation information.

Expedia: Romie and ChatGPT app

According to Expedia Group:

Romie (May 2024): an AI assistant in alpha on EG Labs, its hub for experimental products. It joins an SMS group chat, helps search, builds the itinerary and flags disruptions. Whether it is still in alpha or available in Europe in 2026: not confirmed.
In the same release: Expedia uses AI to summarise guest reviews and gives partners insights that identify recurring negative sentiment in reviews.
Expedia app in ChatGPT (October 2025): you start the question with «Expedia»; it shows hotels, flights and maps with Expedia prices and availability. For signed-in users outside the EU. Where the booking is completed and whether it uses reviews: not confirmed.

Airbnb: AI agent planned for 2027

According to the Q3 2026 results release (5 November 2026):

Airbnb says it is building its own AI agent to help guests plan and book trips and plans to start rolling it out to guests in the first half of 2027.
It already has an AI customer-support assistant in more than 50 languages, search by describing what you want and AI-generated summaries of each home's key features.
What data the agent will use, in which countries, and whether there will be an Airbnb app in ChatGPT: not confirmed (the release does not say).

What a hotel can do

Without promising any ranking, what is reasonable based on what the companies themselves say:

Keep your listing complete and up to date on each platform (description, rooms, facilities, photos), because Booking.com says its AI answers using listing information and photos.
Look after and reply to reviews: Booking.com and Expedia say they summarise them with AI, and Expedia gives partners insights on recurring criticism.
Keep prices and availability consistent across channels; the Expedia app in ChatGPT shows dynamic prices and availability.
Whether a complete listing or more reviews changes what an AI recommends: not confirmed. No source says so.

How iQuota helps

We make your property available to AI assistants through a connector and a website with direct booking, payment at the property and 0% commission. We are not a partner of Booking.com, Expedia or Airbnb, and it does not replace your listings on those platforms. Nobody can guarantee that an AI will recommend a property.

Want an official booking page AI can read and a connector with your real prices, commission-free? The first 30 properties join free until 30 June 2027.

See the Founding Hotels programme

Frequently asked questions

What is Romie?

Expedia's AI assistant, launched in May 2024 as an alpha on EG Labs. Its availability in 2026: not confirmed.

Are Booking.com and Expedia in ChatGPT?

Yes. Both announced an app inside ChatGPT in October 2025. Expedia's is for users outside the EU; Booking.com's: not confirmed.

When is Airbnb's AI agent coming?

Airbnb plans to start rolling it out to guests in the first half of 2027.

Can I pay to appear in these assistants?

None of the sources we read mention it. Nobody can guarantee that an AI will recommend a property.

Sources

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