Wrong hotel details on Google Maps: how to fix duplicates, “closed”, Google updates, amenities and star class (2026)

Updated: 9 November 2026

What Google Maps says about your hotel is read by travellers and by AI assistants. A duplicate profile, a mistaken “permanently closed” or an old phone number costs you bookings without you noticing. This guide summarises Google's official help (sources at the end). Almost everything requires a verified profile: see our guide to verifying your Business Profile first.

Your hotel appears twice

If you created the duplicate, you can remove it without affecting your verified profile. Careful: all its content and managers are removed, so pick the right one.
If there are two listings for the same hotel, anyone can request a merge from Google Maps. Google reviews it. When merged, reviews are combined, but replies to reviews may be lost.
If someone else manages the other profile, request access: they have 3 days to respond; if they don't, you can claim it.
For a business that doesn't exist or isn't eligible, anyone can request removal via “Suggest an edit” → “Place is closed or not here”.

It shows as closed but isn't

If you manage the profile: “Edit profile” → “Hours” → “Open with main hours” → “Save”.
If you don't: in Google Maps, “Suggest an edit” → “Operating status changed” → “Reopen”. Google reviews it and it takes some time to show.
“Temporarily closed” is for closures of more than 7 days, such as the low season; for shorter ones use special hours. If you move or change name, Google says not to reopen the old profile but to create a new one.

Google has changed details on your profile

Google combines your details with users' and other sources. When something changes:

You'll see a notice at the top of your profile and, in the editor, the changed info in blue. Sometimes you get an email.
You have 4 days to accept or reject the suggestion. If you don't respond, Google may publish it if other public information, such as your website, supports it.
Google may also apply user edits without prior review: check your profile regularly.
Your own edits usually take up to 10 minutes to review, but sometimes up to 30 days, and Google may not approve them if it can't confirm them. So keep your website consistent with your listing.

Amenities, hours and star class

Amenities (pool, parking, Wi-Fi…): Google builds a summary and you can correct it under “Hotel details” if the profile is verified. Some can't be changed through the spreadsheet upload.
Hours: hotels can't edit their business hours, because Google treats them as open 24 hours to guests.
Star class: Google assigns it using third-party partners, its own research, hotelier feedback and machine learning. You can't edit it; you can only send feedback through Google's form.
Prices and booking links come from Google Hotel Ads and free booking links, not from the profile (see our free booking links guide).

Website and phone: what Google accepts

The phone number must connect directly to your property and be under your control; a local number is better than a call centre. Premium-rate numbers aren't accepted.
The website must represent your property, with the full address (https://…) and without blocking Googlebot. Don't use links that redirect elsewhere, including social media pages.
Google reviews these changes before they go live.

How iQuota helps

Fixing your profile is free and you do it yourself. iQuota doesn't manage Google profiles for anyone and can't guarantee that Google or an AI will recommend you. What it does is give each property an official page with direct booking, which you can use as the website on your profile, and a connector so compatible AI assistants can show its real availability and prices, with no commission and payment at the property.

Frequently asked questions

Are reviews lost when two duplicate listings are merged?

No: Google says reviews are combined, although replies to reviews may be lost.

How long do I have to reject a change suggested by Google?

4 days from the notice. If you don't respond, Google may publish it if other public information supports it.

Can I change my hotel's star class on Google?

No. Google assigns it; you can only send feedback through its form.

Sources

More guides for hotels

More guides for hotels →

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